Nuclear power, DNA
discoveries, cloning and new technologies are examples of elements of
contemporary life that we think of as either good or bad, when in fact they are
neutral. They take on morality as a result of how they are used in society.
We tend to assign
creativity the role of good guy when, in fact, it is a quality and practice
that affects society in different ways. Widely employed and highly compensated,
creativity is used in the advertising/marketing industry to lie, manipulate and
seduce consumers for mere profit more
than for socially useful goals. Even some contemporary art uses creative means
for work that is naïve or empty.
Another point is
this: Creativity does indeed lead to outcomes that are new, strange,
challenging or perplexing. Indeed, at times these pieces are called “crazy.”
They are anything but. Over time, they reveal themselves to have an inner
logic, one that is not even apparent at first to the artist. A big task in
understanding such works is to try to understand that inner logic that exists
in form, use of materials and content.
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