I was recently at an awards and recognition dinner, Listening to the speeches, I realized that we’ve been de facto trained to speak and listen in marketing sloganeering. (Make America great again.) We only have the attention span for the sound bite. Bites might be tasty, but they aren’t very substantial.
News coverage reduces a speech to a sound bite. Commercials reduce content to empty slogans. (Just do it.) Tweets and captions and headlines all make things easy for us to digest and acceptable for us to skip any real critical assessment.
As a result, we get into the habit of flinging catch phrases back and forth at one another. (It is what it is.). It’s like stones skimming off the surface of the water.
We are a culture in grave need of serious discussion on so many issues and in need of the willingness to give that our time and critical attention. No serious problem can be solved with a slogan. It’s we who must determine how we hear and what we hear in the in the tsunami of advertising, media and slick wordsmithing.
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