Though contemporary art openings may be glittering social affairs attracting many people, the next day and the day after that and the day after that, the galleries are virtually empty. It's almost as if these works of art are in prisons with few visitors or are too precious to leave their sanctums.
Design and marketing go where the people are. They go after the people to make their case. They don't assume, they appeal.
While the strategies and goals of contemporary art and contemporary art won't necessarily be the same, I don't see how contemporary art can simple get by on its cache. It must make a case for its practitioners as socially and culturally connected, as seeking a larger and more diverse audience and as being experts whose wisdom should be sought.
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