Deconstruction

 Marketing spends incredible amounts of money and creative effort to produce TV commercials for their ends, not ours.

Every parent needs to show their teens how to deconstruct a TV commercial.
How are the actors, experts and spokespersons carefully selected?
What about their clothing, makeup and fitness?
How do the music, dancing and actor voices work to have an effect on the viewer?
Is the setting of the commercial realistic?
Does the commercial tell YOU what you should need or want?
What emotional effect does the commercial have on you?
Does the commercial promise what it can’t deliver?
Does the commercial subtly question your self-confidence, femininity or masculinity?
Is this product the best way to achieve any personal goals?
How does this product make you think about your wants vs. your needs?