“The Match” of two golf greats and two NFL quarterbacks will generate $10 million in grants for COVID charities. It comes with great PR, player interviews and trash talking. These men will donate their time to play on a great course, get lots of coverage and have fun doing what they like to do.
Warner Media will get lots of good press—probably worth more than what they are donating. This is how it’s done. Certainly much more spectacular than simply saying here’s $10 million on us it to help in the COVID fight. Please keep it quiet.
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