ATTENTION ADOLESCENT MALES
We know this is an important stage in your life. We know this is the time you work to become an independent, responsible human being. This is the time your brain will take 7-8 more years to fully develop. This is the time you are prone to poor decision making.
Therefore:
We will put great amounts of money into encouraging you to smoke.
We will make alcohol consumption sexy and reinforce it as a ritual of manhood.
We will pretend that style and all its accoutrements are essential to your popularity.
We will propose that things and not values make you what you are.
We will take you at the peak of your sexuality and surround you with ads, TV, movies, social media and porn exposing you to titillating, provocative and unrealistic sexual situations.
We will glorify the manliness of athletics and forget about the injuries and concussions.
WHY? Because we love you.
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