Why should we listen to the experts? (And often we don't). All we need is the assurance of a good looking face, a sculpted body or celebrity to give us confidence as consumers. Garth Brooks can sell us underwear. Phil Mickelson can sell us medications. Pretty faces can sell us shampoo, dog food, anything.
Why does this work? What is the psychology? Do we buy into fantasy? Do we pay extra for perceived status? Is it deep seated human instinct? Won't good products sell themselves? Are we just dumb?
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