Branding

When a rancher brands his cattle, it's with a hot metal rod with his symbol at the end.

Trained as happy consumers, we get branded too. Corporations spend incredible amounts of money to generate logos and slogans to brand us, to sear their corporate identities onto us, to claim us as their cattle.

As an example, watch what happens at the Rio Olympics. Athletes galore will be branded on their clothing and equipment with myriad corporate logos. We will all know who owns them and allow them to own us too.